The color coordination of tin box packaging mainly enables consumers to perceive the packaged product simply from the packaging colors—clear at a glance. However, many product packaging colors on the market fail to achieve this effect. For example, tea is generally packaged in green; stimulating colors can attract customers' attention, such as bright red, which is often used for liquor and pastry packaging. Pink and light yellow convey a sense of closeness and warmth. Therefore, food packaging generally uses these types of colors.
Product Main Image_5
Contrast can make colors vivid, lively, and dynamic, offering both aesthetic pleasure and visual delight. For example, a series of Japanese enema low-box packaging is a set of visually excellent works based on consumer psychology. The designer believed that although medicine is for treating illness, consumers endure unbearable pain during treatment, which generates a sense of dread. Addressing this, the designer ingeniously used vivid color contrast in the tin box packaging design, making people feel that this enema medicine is different from those cold-colored, text-dominated products of the same category—as if there were something slightly appetizing about it, making it not so frightening. This set of designs captured consumer psychology, reduced people's unpleasant feelings toward medicine, and expanded sales. In color contrast, one should avoid being gaudy, messy, complicated, or mechanically piled up, and avoid leaving an inharmonious atmosphere in consumers' minds.
